Review Part 2 Online.io
Market Overview In today's interconnected society characterized by increased capability of everyday devices to connect to other devices and people through the internet infrastructure, the high degree of connectivity raises a myriad of consumers’ privacy and data security concerns. The advertising industry enjoyed a negative attention both from the large public and the authorities because of its less transparent practices of online tracking and behavioral profiling. Following technological developments, online tracking became increasingly sophisticated, thus it is no longer limited to the "cookies" installed on the user's devices in order to monitor websites a user visits, but it can track real-time data accessed by a user and triangulate that with information stored about that user's location, financial data, health records, etc. These results are then complied into complex and rather comprehensive consumers' profiles that are sold to digital adver...